Target Audience

After researching various areas in order to create my music video, it has become more clear to me what my target audience will be. As my music video is going to be animation, it will be targeted mostly at a younger audience. However, asking older ages what they think of animation, it could also be targeted at an older audience too. Therefore, the age of my target audience could be anything inbetween 12 years too 30 years an so on. I think that I have picked a good age range because it will give me a larger target market range - therefore, this would generate more profit.  I want the album cover and poster to be quite proffesional and not child like even though my video will be animation. I will take inspiration from artists and bands such as Mika and Example.